The Australian tourism and events industry must aspire to deliver excellence at all levels in order to be competitive on an international platform.

Australia as a nation is historically recognised as a leader in tourism and world renowned events, however we must ensure we do not become complacent and rely on past successes as we strive for future excellence and growth.  

As an industry we must enhance our focus on becoming world leaders through promoting best practice across all levels of industry. Together we must aim for continuous improvement and development of a profitable, sustainable, innovative and professional tourism and events industry.