Conference Program

The 2013 National Tourism and Events Excellence Conference will be held at the Melbourne Cricket Ground on Monday 22 and Tuesday 23 July.


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Day 1 - Monday 22 July 2013

08:20 MC Welcome
Alicia Loxley, Nine News, Melbourne
08:30

Welcome to Country

Aunty Georgina Nicholson
Wurundjeri Tribe Land & Compensation

08:40 United Nations World Tourism Organization video presentation
08:45 Co-Convenors' Overview
Dianne Smith, Chief Executive, Victoria Tourism Industry Council
Tony Charters, Principal, Tony Charters & Associates
PLENARY SESSION: QUALITY & MARKETING
08:50

World Tourism Outlook
Isabel Hill, Director, Office of Travel and Tourism Industries, United States Department of Commerce

09:15 World Travel and Tourism Council video presentation
09:20 Competitive Edge - Trends
Michele Levine, Chief Executive Officer, Roy Morgan
09:40 Tourism and Events Excellence - the Scottish Experience
Caroline Packman, Homecoming Director, Visit Scotland
10:30 Morning Tea
11:00 100% Middle Earth 100% Pure New Zealand
Catherine Bates, General Manager Brand and International PR, Tourism New Zealand
OPERATOR WORKSHOP - Session 1
Why integrated digital strategy is important
Social Media (inc TripAdvisor)
11:50 The Strategic Implications of Social Media on Destination Management Organisations
Rodney Payne, Co-Founder & Executive Director, Think! Social Media
12:40 Lunch
13:40 Google Geo: The Magic Behind the Map
Ed Parsons, Geospatical Technologist, Google
14:30

Hypthothetical: How to Leverage Pop Culture for Tourism Opportunities

Adam Ferrier, Global Head of Behavioural Science and Foundation Partner, Naked Communications

William Bakker, Chief Strategist, Think! Social Media

Catherine Bates, General Manager Brand and International PR, Tourism New Zealand

Angela Swayn, Global Business Director, OMD Sydney

Dan Gregory, Co-founder & CEO, The Impossible Institute.

15:30 Afternoon Tea
AFTERNOON BREAKOUT SESSIONS (16:00 - 17:30)
16:00 Breakout Session 1 - Excellence through Partnerships (Policy) OPERATOR WORKSHOP - Session 2
Online bookings
Working with China online
16:00 Breakout Session 2 - Quality and Visitor Experience
16:00 Breakout Session 3 - Excellence Empowering People
16:00 Breakout Session 4 - Marketing Innovations (Destination)
17:30 Day One Close
 
17:30 WELCOME RECEPTION
18:45 EXCELLENCE DINNER
 

Day 2 - Tuesday 23 July 2013

08:30 Strategies to Win Major International Events
Brendan McClements, Chief Executive, Victorian Major Events Company
08:55 Making a World Class Production: A King Kong Case Study
Carmen Pavlovic, Director & CEO, Global Creatures

09:20

Delivering "Is There Nothing Like Australia?"

Simon Currant, Principal, Simon Currant & Associates & Chairman of the TICT

Brendan McKenna, Chair - Adventure Queensland

Paul Fox, Chief Executive Officer, Aviation/Aerospace Australia

Anthony Hayes, Global Managing Director for AAT Kings

Andrew Westacott, CEO, Australian Grand Prix Corporation

10:45 The Hon. Louise Asher MP, MLA, Victorian Minister for Tourism and Major Events
11:05 Morning Tea
MORNING BREAKOUT SESSIONS (11:30 - 12:40)
11:30 Breakout Session 1 - Excellence through Partnerships
11:30 Breakout Session 2 - Global relevance and Cutting Edge Practices
11:30 Breakout Session 3 - Marketing Innovation
11:30 Breakout Session 4 - Quality and Visitor Experience
11:30 Breakout Session 5 - Sustainability
12:40 Lunch
AFTERNOON BREAKOUT SESSIONS (13:30 - 14:50)
13:30 Breakout Session 1 - Excellence through Partnerships
13:30 Breakout Session 2 - Global relevance and Cutting Edge Practices
13:30 Breakout Session 3 - Marketing Innovation
13:30 Breakout Session 4 - Quality and Visitor Experience
13:30 Breakout Session 5 - Sustainability
15:00 Shadow Tourism Minister - The Hon. Bob Baldwin MP
15:30-16:15

'Delivering Excellence' / The State & Territory Report

Chair: Associate Professor Brent Ritchie, Deputy Head, Research Director, School of Tourism,
The University of Queensland

Rodney Harrex, Chief Executive, South Australian Tourism Commission

Steven Wright, CEO, Tourism & Events Queensland

Leigh Harry, Chief Executive, Tourism Victoria & Deputy Secretary, Tourism & Aviation

Daniel Gschwind, Chief Executive, Tourism Industry Council

John Hart, Chair, National Tourism Alliance

16:15 Official Close

 

*TEE Conference reserves the right to amend or make changes to this program.

 
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