Breakout Session Speakers

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Excellence Empowering People

Excellence Through Partnerships

Global Relevance and Cutting Edge Practices

Marketing Innovation

Quality and Visitor Experience

Sustainability

Excellence Empowering People

Ms. Melinda Brown, Tourism and Hospitality Industry Manager, Service Skills Australia

Engaging Your Workforce to Achieve Service Excellence
Abstract

Workforce development is the process of ensuring that a business has the right people, with the right skills, performing the right jobs, for the right cost. Engagement in workforce development helps to address workforce challenges and achieve operational targets. By investing in skills development, businesses can better equip their staff with the ability to deliver quality services that enhance the customer experience and improve the bottom line.

The session will give real life examples from businesses that have engaged with Service Skills Australia to address their business' needs through a variety of workforce development initiatives. It will follow their journey through the process, from identifying their requirements, through to working with the vocational education and training system to accomplish their goals.

The presentation will conclude by touching on various means of assistance that are available to business operators for workforce development activities, including the Workforce Futures project.

Biography

Melinda Brown has over 18 years experience across a variety of sectors of the Tourism & Hospitality industry. As the Tourism and Hospitality Industry Manager at Service Skills Australia (SSA), she is the key liaison between industry and SSA on matters of workforce development and engagement, and training package development.

Before joining SSA, Melinda was engaged at The Australian Federation of Travel Agents. During that time, she worked closely with a wide range of industry stakeholders, from large corporate entities and Government bodies to small independent travel and tourism businesses on matters relating to the retail travel sector.

Melinda previously spent four years as Operations Manager of the Liquor Stores Association of NSW, engaging with stakeholders in the retail and hospitality industries. Prior to this she held a range of roles in conference and event management, as well as corporate and retail travel.
 

 

Dr. Richard Robinson, Senior Lecturer, Hospitality Management, University of Queensland

Red Centre Tourism Employment Plan: From challenges to action
Abstract

The tourism sector has long faced labour and skill shortages. Currently this is intensified by competing demands for skilled labour in other sectors. The Red Centre of the Northern Territory faces additional challenges in attracting and retaining a skilled workforce due to its remote location, the low population base, the seasonal nature of the work, and the transient population. This paper will present the findings of the collaborative federal government funded UQ/EC3 Global Red Centre Tourism Employment Plan, which aimed to help fulfil the Red Centre's vision of being a tourism employment region of choice. A regional action plan, based around four priority areas, highlighting the benefits of intra-regional collaborative networks, is described. Pivotal to the TEP is the identification of enablers, developing an industry delivery framework, success measurements and a future communication plan for the Red Centre's agencies, employers and employees.

Biography

Dr. Richard Robinson is Senior Lecturer in Hospitality Management at the University of Queensland, School of Tourism. His research focuses on tourism and hospitality industry workforce issues, food tourism and the scholarship of teaching and learning. He has coordinated and worked on research teams for funded national and international projects relating to skills development, occupational cultures, mobility and workforce policy issues, investigating the characteristics and consumer behaviour of highly involved 'foodies' and designing and evaluating education programs in tourism and hospitality. His work in these areas has been published in leading academic journals, edited books, international conference proceedings and practitioner periodicals.
 
Co-Presenter
Mark Olsen, General Manager, Consulting Ec3 Global

Mark Olsen has over fifteen years’ experience in destination management including eight years at Tourism Queensland in a variety of roles including Regional Director for Brisbane and South East Queensland Country. Mark has a degree in Tourism from James Cook University, with Honours focussing on Environmental Tourism and Community Engagement. Mark has extensive experience in strategic planning, policy development, tourism marketing, industry consultation and project management.
 

 

Mr. Philip Tubb, Tourism Instructor, NMIT Hospitality and Tourism

Young tourism and hospitality graduates perceptions of jobs and careers in the tourism and hospitality industry?
Abstract

Presenting an in depth understanding of the intrinsic and extrinsic motivators underlying the career intentions of relatively new undergraduate and diploma level entrants to the Australian tourism and hospitality industry and their intentions to stay within or exit the tourism and hospitality industry.

Insights into best practice in management of new entrants.

Highlighting benefits of working in the tourism and hospitality industry and best practice case studies to attract potential students to study tourism and hospitality.

Synopsis of Topics:

  • What do young graduate entrants to the industry really want from their managers?
  • The reasons for high staff turnover rates and how these can be tackled
  • What are the key motivators to stay in the industry?
  • How do they feel about their long term prospects?
  • What might industry do to meet these challenges?
Biography

Philip Tubb conceptualised, developed and managed Dolphin Discovery Tours an award winning environmental tourism business specialising in dolphin sightseeing tours at the Mornington peninsula. Extensive background in environmental tourism and tourism development. Experience in events and hospitality management and charter boat services.

Founding member of the Yarra Tourism Association and currently on the Committee of Management of Nillumbik Tourism Association. Developed a number of cooperative research programs for Wine and Cultural Tourism projects including Nillumbik Open Cellars and Nillumbik Open Artists Studios. Tourism educator at Northern Melbourne of TAFE for the last 11 years teaching the Diplomas and Advanced Diplomas of Tourism and Hospitality.

Holds a Post Graduate Diploma of Tourism Management and is completing a Master of Business at Victoria University researching the motivations of young entrants to the tourism and hospitality industry, their career and work motivations and their career aspirations and intentions.
 

 

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Excellence through Partnerships

Karen Bolinger, CEO, Melbourne Convention Bureau

Case Study; Amway India Leadership Seminar 2012
Abstract

In December 2012 the Melbourne Convention Bureau hosted the Amway India Leadership Seminar which was the largest incentive group ever to be hosted in Australia.

The event was attended by over 4,000 Indian delegates and comprised a seven-day itinerary which included a business session at the Melbourne Convention and Exhibition Centre, exclusive access to Phillip Island Nature Parks and participation in a cricket match on the hallowed turf of the iconic Melbourne Cricket Ground during a gala dinner.

Biography

Karen Bolinger joined the Melbourne Convention + Visitors Bureau as Chief Executive Officer in November 2011, charged with the responsibility of developing and implementing a strategic business plan to continue to build on the success of MCVB.

Ms Bolinger has more than 20 years of industry experience, with a strong background in sales and marketing in hospitality, venues and the business events industry, which ensures she can develop and implement strategic plans across many disciplines.

In her most recent role, Ms Bolinger was the General Manager of Strategy and Marketing at the Royal Agricultural Society of NSW for three years. Prior to this she was the General Manager Marketing for the Sydney Convention & Visitors Bureau for seven years and earlier, the Director of Sales & Marketing for Sheraton on the Park in Sydney.
 

 

Ms. Deborah Lewis, Head of Tourism Division, Department of Resources, Energy and Tourism

Tourism 2020 - Partnership for the Future
Abstract

This presentation will outline how the national long-term tourism strategy, Tourism 2020, is on track to double the size of the Australian tourism industry by 2020. It will outline how the Australian government is working with state and territory governments and industry to increase industry competitiveness and create tools to boost industry growth. It will continue to look at how industry can work more closely with Governments at all levels to grow their tourism businesses and how they can benefit from the implementation of Tourism 2020.

Attendees at the seminar will learn how governments are working to address the challenges industry is facing and leave with a better understanding of the policies and programs available to them to address the challenges their businesses are facing. In doing so they will have a better sense of the funding pathways available to them to better deliver a quality, world class experience to consumers.

Biography

Deborah Lewis is the newly appointed head of the Tourism Division in the Department of Resources, Energy and Tourism (RET). Deborah is responsible for delivery of the Government's Tourism 2020 Strategy, a number of tourism development programs, and Tourism Research Australia.

Prior to moving to RET in April 2013, Deborah led the Corporate Services Division in the Department of Climate Change and Energy Efficiency. Deborah previously spent several years in the Department of Immigration and Citizenship (DIAC) in the areas of policy, service delivery and business improvement. Deborah represented DIAC as a Senior Migration Officer in Hong Kong and she has lived and worked in six countries outside Australia.

Deborah spent most of 2010 working for Senator Chris Evans as a senior advisor responsible for skilled migration policy.
 

 

Mr. Geoff Peters, Senior Business Support Officer, Sunshine Coast Regional Council

Local Government attracting event tourism
Abstract

Sunshine Coast Council has been successful in attracting two of the fastest growing mass participation events in the world. Tough Mudder (probably the toughest event on the planet) an endurance obstacle course was founded in the USA in 2010. In 2013 it will hold over 70 events around the world with 700,000 people expected to participate. Drew Ward the Managing Director of Tough Mudder Australia expects the Sunshine Coast event to be the biggest in the world attracting over 30,000 participants in August.

The Sunsine Coast will also host The Color Run (the happiest 5k's on earth) in October with over 10,000 participants expected to be showered in coloured corn starch as they get active and run the event.

The presentation will cover how these events were brought to the Sunshine Coast at no cost to ratepayers, the way relationships and partnerships were formed, economic benefits to a region, leveraging from events and tips on how to attract similar events.

Biography

As Senior Economic Development Officer for Sunshine Coast Council in Queensland since February 2012, Geoff Peters has had the lead role in attracting major events Tough Mudder (30,000 participants) and The Color Run (10,000 participants) to the region. The economic benefits to the Sunshine Coast from these events are expected to be measured in the tens of millions. Geoff took a proactive, innovative approach and built strong relationships with both organisations to the point where he was invited to be part of the delivery team for Tough Mudder. In April 2013 Tough Mudder recognised Geoff with the “Credo” a monthly award given to someone who has gone above and beyond what is expected. Geoff is the only non-employee of Tough Mudder to ever receive this award.
 

 

Mrs. Abigail Place, National Marketing & Events Manager, Open Gardens Australia

Seeds to a great partnership
Abstract

Visiting a city's or region's botanic gardens is a pastime all Australians can relate to but visiting a private garden and meeting the owner (where it be a Dame or ex-Prime Minister...) so you can ask questions about what grows best in what climate and how did you propagate that and who designed this is a rarity unless you visit gardens through Open Gardens Australia.

Open Gardens Australia is a not-for-profit organisation that opens private gardens and organises garden-themed events for public enjoyment around the country. The partnership and collaboration between garden owners, volunteers, local councils and suppliers in creating these special openings and events creates very positive outcomes and a sustainable frame-work to grow OGA into the future.

Our aim is to promote the enjoyment, knowledge, and benefits of gardens and gardening in the Australian community, and to build strong public support for the development of gardens across the nation. Our Giving Programs supports hundreds of community gardening projects, promoting physical and mental health benefits, around the country.

Biography

Abigail Place has over 20 years experience in hospitality, venue and event management, working at venues such as the Victorian Arts Centre, MCEC, The Barbican (in London) and Etihad Stadium. Her grounding in excellent event and hospitality delivery at these venues and the wonderful contacts she met during 12 years in venue management allowed for an excellent transition to event management.

She managed her own event and marketing consulting business for 10 years. She has worked with large hotel chains designing exhibition stands, IT and Telco businesses organising incentive experiences and executive conferences and agricultural businesses developing community engagement and B2B events.

She is currently the national Marketing and Events Manager for Open Gardens Australia.

Education: Certificate IV in Vocational Training and Assessment; Grad Dip in Event Management/Business.
 

 

Mr. Chris Porter, Executive Officer, Business Events Victoria

Presentation title to be advised
Abstract

To be advised.

Biography

To be advised.
 

 

Mr. Marko Sanovic, Tourism Product Development Manager, Conservation Volunteers Australia

Naturewise Conservation Holidays
Abstract

Victoria's protected areas make up some of the most attractive locations for travellers. Through an innovative tourism, conservation and protected area partnership, Conservation Volunteers Australia (CVA) and Parks Victoria (PV) have developed an industry first, state based initiative engaging travellers in protected areas while contributing to essential research and conservation.

Since 2009 CVA and PV have worked together to develop a model for best practice voluntourism product development across protected areas. The process outlines key steps to ensure quality, credible and internationally market ready voluntourism products are developed including; product identification based on priority research and monitoring needs, written policy guidelines, a rigorous product audit process including the delivery of pilot models with the inclusion of peak tourism bodies for assessment and review. This successful partnership and robust product development process has resulted in the launch of new voluntourism products in Victoria's National Parks, and further programs currently under development.

Biography

Marko Sanovic joined CVA in 2013 to develop Naturewise Holidays products across Victoria in partnership with Parks Victoria. Marko also has a role with Parks Forum as a Project Officer where he helped launch the Green Flag Award and annual Parks Week in Australia and New Zealand.

Marko has worked in the tourism industry in Australia and Europe and has experience in business development, tourism marketing and promotion, and product development. He holds a Master of Tourism Management from Monash University.
 

 

Mr. David Strickland, Manager, camps and outdoor sector development, Sport and Recreation Victoria (Department of Planning and Community Development)

Crown land leasing - a Case Study
Abstract

This case-study presentation will be informative for both current and future lessors and lessees of government land, facilities and assets. The presentation will outline the Victorian Government outsourced management of its state-owned residential campsites using an innovative Crown land leasing model.

The Camps primary service delivery role is the provision of residential recreation experiences for groups. The service provision includes the supply of accommodation, catering, sport and recreation facilities and equipment, and facilitated outdoor activities.

From a government perspective the leasing model operates at no cost and provides a positive financial return. The keystone of this arrangement is a Services Contract for the Operation of a Public Recreation Camp which prescribes service levels in asset maintenance and repair, client service delivery, general business conduct, and delivery of government objectives.

The Services Contract and data provision at the time of the lease tender underpins successful and profitable lessee businesses.

Biography

David Strickland is currently Manager, Camps and Outdoor Sector Development with Sport and Recreation Victoria (SRV). David has an extensive history in the residential camping and outdoor recreation sector. David was one of the designers of an innovative state government leasing model for the development and management of Crown land assets.

Prior to working for SRV, David operated his own consultancy business covering camping, outdoor education & recreation and budget accommodation. For the past 25 years, David has also been a key player in the development and delivery of outdoor industry accreditation programs.
 

 

Ms. Carolyn Thompson, Director - Education, Research and Training, Australian Emergency Management Institute (AEMI)

Presentation title to be advised
Abstract

To be advised.

Biography

Ms. Carolyn Thompson commenced as Director - Education, Research and Training at the Australian Emergency Management Institute (AEMI), a branch of the Australian Government Attorney General's Department, in February 2011. Situated in Mt Macedon, Australia, AEMI has provided excellence in emergency management education for over 55 years.

While a relative newcomer to Emergency Management, Ms Thompson has worked extensively in tourism, hospitality and hotel management nationally and internationally. Her work in tourism and hospitality education and research was also in national and international organisations, most recently with Cesar Ritz Colleges, Switzerland, as Dean, Institute Hotelier Cesar Ritz. This role required leadership and management/or coordination of education programs within more than a dozen partner institutions in 11 countries, requiring an international education framework and standardisation.

With broad experience in public and private sector education institutions, Ms Thompson also built strong relationships in regional tourism and event management in Australia. Recently, Carolyn presented and moderated at the Organization for Security and Cooperation in Europe (OSCE) event - Workshop on Public-Private Partnerships on Enhancing Tourism Security- hosted by the OSCE’s Action against Terrorism Unit (ATU) in Vienna, Austria. Organised upon the initiative of the United States of America and the Russian Federation, and supported by the United States, Spain and Andorra, the event was held in partnership with the United Nations World Tourism Organization (UNWTO) and United Nations International Crime and Justice Research Institute (UNICRI). Additional involvement with the UNWTO includes the organisation and hosting of two review meetings on the Integration of Tourism and Emergency Management, in collaboration with the University of Technology, Sydney (UTS).

Carolyn’s current research interests include the relationship between professionalism and personality, and the impact on organisational resilience.
 

 

Ms. Jodie Willmer, CEO, Travellers Aid Australia

Co-designing new solutions, products and services for accessible and inclusive tourism and transport
Abstract

Travellers Aid Australia recognises that there is the need for a broad based strategy for growth in patronage/passengers, enhancing visibility, and sustainability. This includes solving the unmet needs of people with transport disadvantages.

They asked "How can we develop new revenue generating products and services that deliver to our mission to make everyday travel possible for all people?"

One of the big challenges is that the transport system and tourism products are designed for the majority, and tends to overlook those with special needs, people with disabilities, frail aged, and people on low incomes which creates barriers and usage problems, and leads to under utilisation, social and economic exclusion, brand risk, and lower yield.

The answer is overcoming usage barriers and their presentation includes real case studies working with local Councils, transport operators, clients/potential clients to co-create new tourism and travel services, that are innovative, low cost, high quality and high impact.

Biography

Jodie Willmer is the CEO of Travellers Aid Australia, a not for profit organisation established in 1916.

Their goal is making everyday travel possible for all people. Travellers Aid helps people who experience travel disadvantaged, have mobility challenges, disabilities or who encounter unexpected and unplanned emergencies, by providing vital travel related emergency relief services and dignified outcomes. Their services are located in Flinders Street Station, Southern Cross Station and a new pilot service will be opened in April 2013 in Wodonga.

Jodie's career background is the tourism industry. She is an experienced public speaker, Board member for the Victorian Council of Social Services, MC, radio broadcaster, and commentator on social inclusion, accessible tourism and transport.
 
Co-Presenter
Dale Renner, Iconic Consulting

Dale Renner is a management consultant with 15 years of experience in strategy, innovation and brand consulting in Australia and Europe. He specialises in helping social purpose organisations find new ways to increase impact on people in need, and build financial sustainability at the same time.

Dale has led problem-solving projects in a wide range of industries, including energy and utilities, tourism, education, health, financial services, government and social services.

Dale is a Board Member of the Victorian Council of Social Services and Hagar Australia, is a Fellow of the Williamson Community Leadership Program (2006), and a Fellow of The RSA. He holds an Honours degree in Law, and a Bachelors Degree in Economics.
 

 

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Global Relevance and Cutting Edge Practices

A/Prof. Sue Beeton, Associate Professor in Tourism, La Trobe University

Finding Our Place in the World via the Moving Image
Abstract

Movies and TV programs present images of a place and a nation beyond the control of tourism marketers, promoters and tourism operators. Whether these images are positive or negative, they are often absorbed by those exposed to them. Not only does the latest blockbuster movie potentially generate tourism, but many images lie dormant for years, coming to the surface only once a person is at the place represented.

This discussion will look at the potential of such sleeping images in terms of the tourist's experience as well as the relationship between the moving image, popular culture and tourism.

Biography

Dr Beeton is Associate Professor in Tourism and La Trobe University. She became involved in tourism through guiding horseback tours, and witnessed first-hand the growth of tourism and its effects on local communities. Over the past 15 years, Dr. Beeton has conducted tourism-based research into community development, urban imaging through film and nature-based tourism. As well as producing numerous academic papers, she has published four books, including

Community Development Through Tourism and Film-Induced Tourism, with a fifth book on Tourism and the Moving Image due in 2013. She is Editor-In-Chief of Tourism Review International, founder and president of the Asia Pacific chapter of the Travel and Tourism Research Association.
 

 

Mr. Barrie Goldsmith, Principal, Australian Travel & Tourism Lawyers

Australia to abolish licensing requirements for travel agents
Abstract

In December 2012, the majority of the Ministers for Consumer Affairs of the States and Territories of Australia made a major decision to abolish the requirement for a travel agent to be licensed and, simultaneously, for the abolition of the TCF.

Is this a progressive step - or a regressive one?

How will it impact on travel agents and the travel industry generally, and what impact will it have on consumers?

The decision to abolish the existing legislation is a bold one but one that recognises the changing nature of the travel and tourism industries. Only time will tell if the decision is a wise one.

Biography

AUSTRALIAN TRAVEL AND TOURISM LAWYERS is a specialist law firm located in Sydney with offices in Brisbane and Perth. The firm was established by Barrie Goldsmith.

Barrie was admitted as a lawyer in England in 1975. Following his successful migration to Australia in 1982, he established his own law firm in 1984. Over the years, Barrie and his firm have acted for an increasing number of clients in the travel, tourism and hospitality industries. AUSTRALIAN TRAVEL AND TOURISM LAWYERS was established to meet the needs and requirements of clients in those industries.

Barrie is a Past President of the Australia-Singapore Chamber of Commerce and Industry, a Past Vice President of the Australia-Korea Chamber of Commerce and Industry, has been a member of other international Chambers of Commerce and has spoken at numerous conferences on travel, tourism and hospitality related issues.
 

 

Mr. Brett Ince, Business Manager, Geelong Otway Tourism

Implementing tourism digital strategies in a SO LO MO world
Abstract

This presentation will provide a snapshot of current and future activities in the Great Ocean Road region focused on embracing Social Location and Mobile based technologies in an attempt to stay globally relevant and cutting edge.

Current and future actions being rolled out as part of the Great Ocean Road Digital Strategy include the Strategic wifi location project providing free wifi in the GOR Region (and opportunity for visitors to receive location based offers when travelling), digital tactical marketing opportunities to consumer email databases, strategies around capitalising on social media in regional areas as well as maximising the use of Australian Tourism Data Warehouse information to drive business to the region via cutting edge mobile friendly websites and online partnerships.

Biography

To be advised.
 

 

Dr. Jeremy Johnson, Chief Executive Officer, Sovereign Hill

Engaging with China: The New Horizon for Cultural & Heritage Tourism
Abstract

Cultural and heritage tourism has always been a very significant driver of economic activity, both in the Western world and in the intriguing East. Vast new opportunities for outbound tourism have opened up in China since the early 1990s. Sovereign Hill, an outdoor heritage museum in Ballarat, Victoria, has developed an inbound China market that now delivers in excess of 70,000 mainland Chinese visitors per annum. Our innovative partnership arrangements and marketing have made this a very sustainable source of international visitation.

Biography

Jeremy Johnson was appointed as Chief Executive Officer of Sovereign Hill in December 2002.

Through his widespread involvement in tourism and the world of museums, Jeremy has a sound understanding of the tourism industry and effective museum management. He is a member and Honorary Treasurer of the Council of Australasian Museum Directors; a Past-President of the Board and the Executive Council of the Victorian Employers Chamber of Commerce and Industry (VECCI); Chairman of the Victorian Tourism Industry Council; and was Chair of the Tourism Excellence Working Group, Victoria.

In 2011, Jeremy was awarded an Honorary Doctorate by the University of Ballarat in recognition of his eminent business and community service.

At the 2012 RACV Victorian Tourism awards, Jeremy received the Qantas Award for Outstanding Contribution by an Individual a fitting acknowledgement of his dedication to Sovereign Hill and Australian tourism at all levels.
 

 

Mr. James Paterson, Director – Government, Tourism and Events, Repucom

Why we love events (but some more than others)
Abstract

Attracting events as a means of growing the local economy is not new. However the focus tends be skewed towards major sports tournaments/competitions and success measured by the economic impact to the City/State.

We believe that events beyond the sporting realm need to be considered and the impact of an event needs to be assessed well beyond just the economic impact but also the impact to the community. In the past the community or social impact has been underplayed because of the inherent difficulty in valuing 'tangible' benefits like livability and civic pride. The examples provided will demonstrate that there are ways of understanding the community sentiment about events and the role not just sports events can play in delivering better social outcomes.

Biography

James is considered an authority in the field of event analysis with over 15 years experience in event impact measurement. He has conducted and overseen more than 120 event economic impact assessments on major events. Additionally he also conducted more than 200 global event media impact assessments as well as over 100 community impact assessments of major events across the globe.

From 1999 to 2007, James was the General Manager of specialist global event and sponsorship research agency, SiS. In 2008 he was appointed as the Head of Strategy, Insights & Legal at Events NSW (now Destination NSW) and in 2012 moved to Repucom in his current role as Director of Government, Tourism and Events.
 

 

Mr. Mike Winlaw, CEO, Surfers Paradise Alliance

Innovations in Event Outcome Measurement
Abstract

Surfers Paradise Alliance is the Official Marketing and Management Authority for Surfers Paradise delivering of 5 Core Objectives.

Surfers Paradise Alliance is accountable to local Traders and Businesses and the Gold Coast City Council (GCCC) to deliver on key outcomes for the precinct. These outcomes include:

  • Enhanced economic prosperity
  • A positive public perception of the precinct
  • Increased visitation from core markets
  • Attracting additional revenue for the purpose of re-investment in the precinct
  • Best practice governance.

Over the past 2 years we have introduced world class foot traffic counting technology and combined it with a self administered economic modeling tool to provide a raft of event outcome data that has revolutionized our approach to event management. This data has ensured strong evidence based approach to event selection and planning and resulted in increased funding from Sponsors, Government and Council as well as enhanced credibility with our key stakeholders being the Surfers Paradise Traders.

Biography

Mike Winlaw B.Bus MBA is the driving force behind the delivery of the programs and events of Surfers Paradise Alliance one of Australia's largest Local Tourism Organisations. With a background in tourism marketing, sales and promotions, Mike plays a key leadership role in supporting the economic prosperity of the Surfers Paradise precinct.

Surfers Paradise Alliance delivers 267 days of event activation per year in this iconic tourism hot spot.

Mike has had a long career in Marketing and Event Management and prior to taking on his current role was President Director of one of Accor Hotels Management Group largest operations in Indonesia.
 

 

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Marketing Innovation

Ms. Juleen Bronson, Marketing & Communication Program Leader, Logan City Council

Meeting the local government tourism challenge through technology
Abstract

Logan City Council is the sixth largest local government in Australia. Located between Brisbane and the Gold Coast, Logan City was ideally placed to develop an innovative and sustainable tourism strategy. Six months ago, the Marketing team at Logan City Council set about taking Council on a journey to embrace tourism through the creation of a destinaton website and destination social media strategy. With the vision to build the best regional tourism website in the country in terms of technology, design and content, the team knew they would face challenges. With next to no product in ATDW, the focus was to get an entire destination online in a short space of time. The destination website has helped Council understand the difference between promoting the City and promoting the work of Council. Local tourism operators now understand the importance of tourism and marketing through the immediate bookings they have received.

Biography

Juleen Bronson has 15 years of experience anchored in tourism marketing, both overseas and domestically. In 2010, she joined Logan City Council, the sixth largest local government in the country and one of the fastest-growing regions in Australia.

Juleen has previously worked with Tourism Queensland as an International Market Specialist in its Brisbane office before taking up a two year post as the organisation's Marketing Manager in London.

During her time internationally, Juleen also worked for the UK's leading marketing and PR agency, Hills Balfour. In her role as Senior Marketing and Sales Manager, Juleen led the marketing and communications for the New York City tourist board, North Carolina tourist board, Malaga City tourist board, as well as the PR for the Tokyo Metropolitan government.
 

 

Mr. James Callander, Online Product Manager, Tourism Victoria

Events Victoria - a great new tool for Victoria
Abstract

Events Victoria is a centralised database to collect, store and distribute event listings for any event occurring in the state of Victoria.

There are two parts to Events Victoria:

  1. Event Organisers can now create free event listings using a simple one page form.
  2. Anyone can display Events Victoria listings on their site using one of three distribution methods. This is also free. Each feed is updated automatically and can be adjusted so the colours and fonts match the brand of a website.

Come to this workshop and learn more about the benefits Events Victoria can bring to your organisation.

Biography

Over the past decade James has worked in a range of positions in the Tourism Industry, ranging from Hotel Duty Manager, Ski Instructor and Familiarisations Guide to roles in the Online Marketing Team at Tourism Victoria.

As Online Product Manager at Tourism Victoria James has a variety of duties including: management of the collection, publication and distribution of business and events listings, development projects, maintenance and development of the web based applications, sales strategies, communications, and customer relationship management.

James led the design and development phase of Events Victoria, and is now managing the roll-out of the system to Local Councils, Regional Tourism Organisations and Tourism Operators.
 

 

Mr. Thor Lyster, Economist, AEC Group

Beyond Tourists - Evolving Expectations from Visitors, Guests and Travellers
Abstract

A sure way to go broke in tourism is to promote out-of-date products to out-of-date markets. However how do you develop a tourism business when your market is actively rejecting being labelled as tourists or undertaking tourism-type activities? Delivering excellence in tourism is moving beyond individual products and services with high-value, finicky visitors now interested in whole-of-region and whole-of-community qualities. Thor Lyster will discuss where broad trends in tourism markets have led to over the years. Current leading market trends including sensation seeking psychographics and application to developing international markets will be examined along with the need for tourism development to be more strongly integrated to other regional and community themes.

Biography

Thor Lyster is one of AECgroup's key economists, working across market research, economic impacts, regional economic development, environmental economics, and tourism. As an economist, Thor has a keen professional interest in consumer and market behaviour and spending trends, subjects that are critical to tourism business performance. Thor may be considered an emerging expert in the investigation and analysis of Experiential Tourism and related market segmentation application and developed the piloting Cairns-Townsville Tourism Hubs Experience Development Strategy.

In addition to tourism Thor's work is concentrated in regional development and business economics. He has combines practical experience in science with business economics, applying his knowledge base to manage and deliver projects that involve a broad range of disciplines for private and public sector clients. Thor also has extensive experience with land use strategies, plans, market assessments and forecasts and has served as an expert witness for retail planning maters.
 

 

Joanne McEwan, Group Manager International Marketing, Eastern Hemisphere, Tourism Victoria

Tourism Victoria’s brand campaign – China
Abstract

The campaign builds a foundation for the long term positioning of Melbourne and Victoria in China. Media activity has largely focussed on Beijing, Shanghai, Guangzhou and Shenzhen. However, heavy use of the internet and social media platforms has allowed marketing activity to have a much broader China-wide reach. The campaign is underpinned by a new redeveloped Chinese language website which contains more than 500 pages of content tailored specifically for the Chinese market. The new campaign is supported by strategic partnerships with Tourism Australia, key airlines and Victorian industry stakeholders to leverage the campaign.

Biography

To be advised.
 

 

Mr. Andrew Millward, Executive Manager Tourism, RACQ

Creating Virtual Visitor Information Centres
Abstract

It has long been recognised that Visitor Information Centres provide a wealth of information to travellers; however their presence is usually limited to a geographical location within the region it is promoting. This makes it difficult to be relevant in the pre-planning stage of a holiday. In partnership with RTOs, RACQ has digitised all of Queensland's Accredited Visitor Information Centres, creating over 140 Virtual Visitor Information Centres accessible via the web and Smartphone applications.

This technology allows brochures commonly found in the VIC to be viewed on-line, downloaded as a PDF for viewing and printing at a later time, or alternatively a hardcopy can be mailed to the members' home address. This innovative system provides enhanced online information and touring solutions predominantly for the Drive Tourism sector increasing the VIC's relevance to members when pre-planning a holiday.

Biography

Andrew Millward is the Executive Manager of RACQ Tourism and has been with the RACQ for 25 years. Andrew led a team that developed a number of key products and programs for RACQ's 1.2 million Queensland members. This included RACQ's Member loyalty program, free2go youth membership, RACQ's on-line Trip Planner and the 150 Must-do's campaign.

His latest projects involve the development of Virtual Visitor Information Centres and web based tourist drives to support drive tourism. In addition to the close working relationship with interstate Auto Clubs, RTOs and STOs, RACQ Tourism is also developing closer ties with international Auto Clubs in New Zealand, USA and Europe via the introduction of the Trip Planner and other shared tourism information applications.
 

 

Mr. Mike Ruzzene, Director, Urban Enterprise

Success Factors for Destination Management Plans
Abstract

This presentation will outline the key sucess factors for destination management planning drawing on experience with the Great Ocean Road Tourism Destination Management Plan and the Murray Region Tourism Destination Management Plan.

In particular the presentation will talk through apporaches to product audits, experience audits, market analysis, industry consultation and outline the approaches that work best and what these exercises achieve.

Finally the presentation will outline the success factors from the Great Ocean Road and Murray Tourism DMPs in terms of attracting Public and Private sector funding for tourism investment within the short time they have been 'live'.

Biography

Mike Ruzzene is a Director at Urban Enterprise, a boutique tourism planning and research consultancy in Melbourne. Mike has spent 12 years providing consulting services to the tourism sector, working accross Victoria, Tasmania and NSW.

Specific areas of study Mike has worked in include Tourism Destination Plans, Product Development Strategies, Tourism Concept Masterplans and Tourism Economic Impact Studies.
 

 

Mr. Shane Walsh, Events Coordinator, City of Busselton

Delivering Excellence in Events Tourism
Abstract

Busselton is a regional City which focuses on embracing events to increase event tourism destination awareness, in order to

  1. Increase business vibrancy by increasing the economic impact of events
  2. Encourage the community to be actively involved in events
  3. Showcase the City's natural and manmade attractions.

The City has developed an Events Strategy to fulfil the City's vision of the Events Capital of Regional WA.

Over the past 20 years the City has developed a string of significant events including; Ironman WA, Busselton Ironman 70.3, Forest Rally, Busselton Jetty Swim, CinefestOz film festival, and Southbound music festival.

Achievements over last 12 months include:

  1. Streamlined approval process to assist event organisers
  2. Attracting events as identified in event strategy
  3. Assisting event organisers to improve the sustainability of events
  4. New events partnerships; Margaret River Gourmet Escape, X Adventure, Polo on the Foreshore, Criterion cycle race, City to Surf Fun Run, and the Busselton Marathon
  5. Strengthened partnerships with; Eventscorp, South West Development Commission, Tourism Associations, local chambers of commerce and neighbouring Shires
Biography

Shane Walsh has been in the events tourism and venue industry for 28 years, commencing at the Melbourne Sports and Entertainment Centre in 1985. He had six year stint working at Melbourne Park on the Australian Open, NBL matches and concerts with international artists.

Before returning to Perth to manage Challenge Stadium he worked at the MCG and for the Essendon Football Club. In 1997/8 he was the operations manager for the 8th World Swimming Championships at Challenge before moving to take up the role of Executive Director of Rally Australia at Eventscorp.

In 2000 he moved back into AFL and was General Manager of Patersons Stadium for 8 years. He then joined VenuesWest and was project manager of the new Perth Arena before becoming a partner at Mellen Events who promote 20-30 events annually. Following another stint at VenuesWest as project consultant the Major Perth Stadium Project at Burswood, he has recently returned home and joined the City of Busselton.
 

 

Ms. Liz Ward, CEO, ATDW

Driving innovation online
Abstract

Simply being online is not enough in today's changing online marketplace, with over 2.4 billion people online worldwide and rapid technology changes, having an Integrated Digital Strategy is a critical driver to a tourism business's online engagement and success.

Gain an insight into the elements that make up a Integrated Digital Strategy, to enable innovation and growth in the global market place.

Case studies highlighting recent industry examples of innovation will be shared including ATDW's future open platform and new mobile application for industry, iGrow Australia.

Biography

Liz Ward, Adv. Dip. Bus., FAIM, GAICD is the CEO of the Australian Tourism Data Warehouse (ATDW). ATDW is Australia's national database and digital distribution platform and is renowned as the world leader in digital tourism information solutions.

Liz has led the ATDW for ten years and was influential in its formation 12 years ago.

Previously Liz enjoyed many years with Tourism Queensland leading their International Marketing operations and e-Marketing departments. And recently being nominated as a Tourism Queensland Board Member in 2012.

With 20 years experience working with IT and tourism, Liz has been carving out strategies and leading teams to support the Australian tourism industry through a very dynamic period.

Liz has a passion for assisting Australia's small businesses to engage in this fast moving environment and to understand and embrace technologies that enhance their businesses.
 

 

Andrew Westacott, CEO, Australian Grand Prix Corporation

Presentation title to be advised
Abstract

To be advised.

Biography

Andrew Westacott is the Chief Executive Officer of the Australian Grand Prix Corporation (AGPC). He commenced at AGPC in 2006 as the General Manager, Operations before later being appointed Deputy CEO and then Acting CEO. Andrew is also a Board Member of the Australia Motor Sport Foundation.

Prior to commencing at the AGPC, Andrew started his professional life as a chemical engineering project manager before taking up senior positions in logistics, procurement and supply chain management with MasterFoods Australia New Zealand and Uncle Ben’s of Australia. He then moved into major events in 2005 and played a key part in the Melbourne 2006 Commonwealth Games as Group Manager for venue delivery and capital projects.

He has a love of sport and sporting events and is committed to showcasing Melbourne and Victoria to the world through the Formula 1® Australian Grand Prix and the Australian Motorcycle Grand Prix.
 

 

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Quality and Visitor Experience

Ms. Melinda Anderson, Cultural Tourism Victoria

Role of cultural activities in destination development
Abstract

To be advised.

Biography

To be advised.
 

 

Mr. Garth Bateson, Senior Manager - Hospitality, Events and Tourism, Victoria Racing Club

Delivering a Premium Experience of Value
Abstract

The Melbourne Cup Carnival is one of the most expensive corporate major event experiences within Australia and yet continues to be the race that stops a nation. Now into its 153rd year, it is vital to be able to deliver a value for money quality event in order to be able to continue to grow and evolve. This can only be done through providing the highest level of experience to the 350,000 guests that attend over the four days.

This is done through:

  • Engaging suppliers that deliver quality and innovation
  • Premium food and beverage offerings
  • Ease of access and egress through transport options
  • High quality temporary infrastructure
  • Cutting edge creative design
  • Prize money to attract international participation - horses, trainers, jockey's and visitors (richest handicap race in the world)
  • Sponsor engagement off course and association with premium brands
  • Sponsor activation on-course inside and outside The Birdcage
  • Non racing attraction - "Fashions on the Field", celebrities
  • National and international marketing strategies including broadcast partnership
  • Internationally friendly translated how to bet cards, F&B offerings
  • Engagement year round Emirates Melbourne Cup Tour
  • Continual evolution of the event is essential to its future success!
Biography

Garth Bateson is a lateral thinking, results driven Senior Manager with more than 15 years experience managing both sales and operations teams.

He commenced working for the Victoria Racing Club in 2000 in the Flemington Operations team. Utilising his operations knowledge Garth then became the Manager of Corporate Hospitality in 2004. During his time in this role Garth initiated the introduction of new premium corporate hospitality products such as the multi-story Winning Post Enclosure which is now a stand out facility amongst Australia's major events.

Having now worked for the VRC for 13 years, in his current role Garth is responsible for managing a portfolio of hospitality, raceday and non-raceday events and tourism. Garth has significantly contributed to the growth and evolution of Flemington through initiatives such as expanding the non-raceday business, developing new premium event hospitality and ensuring that the most innovative suppliers are engaged to deliver world class events throughout not only the Melbourne Cup Carnival but all year round. The experience of the customer is always his main priority.
 

 

Mr. Chris Buckingham, CEO, Destination Melbourne

Visitability; A new way of thinking about the visitor experience
Abstract

Visitability the sum of the parts that make for an outstanding and memorable visitor experience.

Over the last 18 months Destination Melbourne has been elevating Visitability as a catalyst for new ways of working and thinking about providing an outstanding visitor experience. We are identifying the top ten factors that influence visitability and establishing which strategies will improve Melbourne's performance as a compelling destination.

Through the development of Visitability, promotion of its underlying principles and establishment of strategies to support improved performance, we demonstrate our commitment to looking after the people who think enough of us to visit Melbourne and we enrich the lives of Melburnians as well.

The name of the game is to encourage business, community and government to work strategically to support the visitor experience. By investing in infrastructure, services and culture that support the visitor experience we can also support community life.

Biography

To be advised.
 

 

Mr. Christian Dal Zotto, Dal Zotto Wines

Food and wine tourism in the King Valley of Victoria: putting people first
Abstract

To be advised.

Biography

To be advised.
 

 

Ms. Despina Karatzias, Business Manager, Global Ballooning

Show us your RAK (Random Acts of Kindness that is...)
Abstract

In 2011 I was awarded the Lynette Bergin Fellowship award. My quest for this fellowship was a quest for excellence to bring back intelligence to serve our ballooning business and the industry. Cappadocia and Tuscany were the chosen regions as the market leaders on a global scale for food, wine and ballooning to conduct my research. Outside of the obvious attraction of these destinations it was in the moments of being the customer, that key distinctions were made that were the difference that made the difference in the quality of my experience. Expressions of love, gratitude, flair, fun and random acts of kindness were among these distinctions that can sometimes be lost or forgotten, even deemed inappropriate in the way we do business. I would love to share my experience in hope together we can start our own RAK movement to infiltrate through our visitor industry.

Biography

Despina Karatzias has been instrumental in the development of new marketing strategies, establishing strong agent based relationships and implementing key performance indictors to track growth in her team and sales in her role as Business Manager with Global Ballooning. Her direct initiatives and input in the company has contributed a clear understanding of Global Ballooning's vision, targeted objectives and the sales results derived from our activity in the market place. An avid learner Despina is an ICF accredited coach and NLP practitioner, was the 2008 Len Taylor Award for Excellence winner, awarded the 2011 Lynette Bergin Fellowship and has proven to be an incredibly valuable asset to Global Ballooning supported by the growth of the business since she joined in 2004.
 

 

Mr. Richard Old, Manager Tourism & Marketing, Great Lakes Tourism

Right place, right event, right experience - what's left?
Abstract

Events are a key part of any area's tourism mix. The relationship between events and tourism is even more poignant in regional/rural areas. Events can build on an areas experiences and product mix or create new experiences and products. They enhance the visitor experience, are invaluable marketing tools, engage the community and can increase yield.

The marked increase in outdoor, sporting and adventure style events across regional Australia is an excellent example of event tourism in action. Regions rich in natural product and open space are turning to events as a way to activate this space differently, create new marketing opportunities in turn increasing visitor numbers.

The Great Lakes is one North Coast region that has embraced adventure sports in this way achieving continued success. It is a 8 year journey that continues to evolve.

Biography

Richard Old has over 22 years experience in the field of events, marketing and tourism. He is presently the Manager Tourism & Marketing for Great Lakes Tourism responsible for marketing, PR, promotions, advertising, industry development and special events.

As well this he teaches events & tourism at TAFE, advises businesses in the areas of events, marketing, sponsorship and tourism and is the co-director of Fully Rad Adventures, an adventure events company. Richard also has an event management/issues blog, eventsspeak, that is a one-stop-shop for event managers, hosts, venues, destinations and students.
 

 

Ms. Charlotte Prouse, Director, Destination Marketing Store

For the Love of the Experience
Abstract

This presentation is to inspire, challenge the industry into really contemplating about how they offer spellbinding, life changing, gotta tell my friends about it, experiences.

Some of the big question that need to be answered:

  • How do you start a love affair with your visitor or clients?
  • Why is it so important that they also fall madly in love with you?
  • How do you create such an amazing experience that your visitors will just want to talk about you

The presentation will outline the following:

  • What do we mean by an experience?
  • The most powerful marketing tool is the experiences you offer your visitor
  • Where does the visitor experience begin and finish?
  • The tale of two experiences (case study)
  • Three ideas you can implement to create an awesome experience
Biography

Charlotte Prouse is the maitre de (and MD) of the Destination Marketing Store. Part marketing-magician, part branding-queen and part business-goddess, Charlotte has over 20 years destination marketing experience with some of the biggest names in the biz. Think Kakadu. Think Great Barrier Reef. Think National Parks NSW. Get the idea? With her big-picture thinking and no-nonsense attitude, Charlotte's the perfect person to turn your marketing around and get the results you need. From marketing audits to branding and product and experience development, Charlotte's high-level strategic thinking, knowledge and industry connections will benefit any destination. Coupled with her team of specialist industry experts and her top-rate presentation skills, and Charlotte is a force to be reckoned with!
 

 

Mr. Mike Ruzzene, Director, Urban Enterprise

Best practice of Visitor Information Centres in 2020
Abstract

Findings from the Visitor Information Centre Futures project, which has reviewed visitor servicing across Victoria, Queensland and New South Wales.

Biography

Mike Ruzzene is a Director at Urban Enterprise, a boutique tourism planning and research consultancy in Melbourne. Mike has spent 12 years providing consulting services to the tourism sector, working accross Victoria, Tasmania and NSW.

Specific areas of study Mike has worked in include Tourism Destination Plans, Product Development Strategies, Tourism Concept Masterplans and Tourism Economic Impact Studies.
 

 

Ms. Lisa Trainor, General Manager Commercial Operations, Melbourne Cricket Club

Destination MCG
Abstract

In any given year, the MCG hosts up to 80 AFL and cricket matches, hundreds of non event day functions and thousands of MCG and National Sports Museum tourists, which attract well over 3.5 million people. Being a multi-sport and multi-tenanted venue, the MCG is required to provide a customised service to its stakeholders and patrons across all aspects of the venue. To ensure best-in-class status is maintained, the Melbourne Cricket Club committed in September 2010 to the refurbishment of the Great Southern Stand (GSS) as part of its comprehensive World's Best Facilities strategy. The GSS refurbishment plan included the conception of a smart stadium solution and the development of a fully integrated digital media strategy for the venue, with the following aims in mind:

  • Maximise the experience of the customer visiting the MCG;
  • Improve the public useage, and operational efficiency of the MCG and MCC; and
  • Monetise the commercial opportunities that improvements in digital technology at the MCG would bring.
Biography

Lisa Trainor has 15 years experience in the sport and entertainment industry.

As General Manager Commercial Operations, her role is responsible for the MCG's marketing initiatives and commercial revenue streams, including corporate suite licences and sales, advertising, merchandise and licensing, commercial development of sponsors and suppliers and the MCG's catering partner Epicure. Lisa also chairs the Destination MCG strategy.

She holds a Masters in Management (Sport) from Deakin University.
 

 

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Sustainability

Mr. David Baggs, CEO & Program Director, Global GreenTag

Delivering Low Cost Green Procurement Excellence
Abstract

Green tourism is here to stay. Yet 'greenwash' is rampant in the product sector. It is a major barrier between achieving real green procurement and risking making claims about excellence in sustainability that just don't stand up and that expose your organisation to legal risk for false claims if you try. The typical solution is not to bother. The other typical reaction is to assume that the green alternative would be 'too expensive anyway'. What if there was a way to easily and cost effectively determine not only which products were independently certified to be green, but which were the 'better and best' green products? What if this also enabled you to see that some of the greenest products in the marketplace cost no more than business as usual products and the best also often cost the least to maintain? This presentation demonstrates the sort of information and green product outcomes being generated by the Global GreenTag Certification Program and their certified manufacturers that support the development of simple, achievable, sustainability KPIs in green procurement processes, reduce costs, ensure your green credentials are risk free and drive the customer and brand value you desire.

Biography

David Baggs FRAIA, Green Star AP, LEED AP, ABSA, ASHRAE, is CEO and Technical Director of Global GreenTag Pty Ltd and Program Director of Global GreenTagCertTM a life-cycle assessment based ecolabel rating program that is the preferred certification program for the EC3 EarthCheck global hospitality eco-certification scheme. David is also director of Ecospecifier Global that operates a network of global online databases that simplify the green procurement industry's product research time.

He is an award winning chartered architect, sustainability, energy-efficiency and eco-materials consultant with over 30 years experience in sustainable development.

David has been voted in 2009 and 2010 as one of Australia's top 50 and in 2011 and 2012 as one of the Top 100 most influential individuals in environmental issues in a 6 Continent poll run by ABC Carbon. He is also President of the Australian Life Cycle Assessment Society.
 

 

Mr. Mark Bullen, Manager Operations, Fed Square Pty Ltd

Sustainable Tourism: Better for the environment, better for people, better for business
Abstract

Global priorities are shifting.

Environmental sustainability is now a fundamental issue with major implications for tourism and one of the most influential consumer trends of this generation.

By 2020, it is forecast that international arrivals to Victoria will top 2.4 million.

How will we cope with the demand? While we focus on becoming China-ready and balancing the books in a tough global economic environment, what practical steps can we take to be more sustainable?

Operations Manager, Mark Bullen will present a case study on Federation Square’s unique approach to sustainability, including the challenges, opportunities and the many small and big improvements that can be made.

Biography

Mark Bullen has been with Fed Square Pty Ltd since 2003 and has been in his current role as Manager Operations since 2007. This role sees him managing Federation Square's operations on a host of fronts including sustainability, capital works, security, cleaning,OH&S, asset management, essential services and building maintenance.

Prior to his role with Fed Square Pty Ltd, Mark spent nearly ten years in Local Government with a range of Councils as a Civil Engineer with a particular focus on capital infrastructure projects, sustainability, maintenance and long term asset management.
 

 

Mr. Frank Hubbard, Chair, Energy and Sustainability Panel, Accommodation Association of Australia

Hotel Operations Leadership in the Green Economy
Abstract

The purpose of the presentation is to inspire others to either embark on, or continue their energy efficiency and environmental sustainability journey by providing real life practical solutions which demonstrate beneficial outcomes.

The joint presentation will provide insights into the approaches and learnings from a range of hotel operations and what benefits have been captured from both business development and operational savings perspectives. Despite many industry discussions on the relevance of sustainability to hotel operations there are few businesses, apart from some major brands, that have developed a meaningful approach delivering quantifiable business benefits. Key areas to be covered include: recognition and marketing; energy and resources savings and enhanced asset value; alternate approaches for strata owned properties; how to utilise Government programs; adapting to the changing values of staff and guests.

Biography

Frank Hubbard has more than thirty years experience in the environmental, sustainability and safety management profession with comprehensive experience in hospitality sector. His current focus is helping organisation improve operational efficiency, develop sustainable brands and protect corporate reputation through effective stakeholder and community engagement.
 
Co-Presenter
Chris Denny, Managing Director Southern Cross Resorts

Biography: To be advised.
 

 

Miss Angela Loucaides, Marketing Manager Emporium Hotel

Simply Sustainable - Emporium Hotel's Journey to Certification
Abstract

Emporium Hotel is Brisbane's leading boutique property and recently awarded Best Luxury Accommodation at the 2012 Qantas Australian Tourism Awards. Built in 2007, The Emporium Hotel recognises the importance of Sustainability and has undergone many initiatives to improve its excellence in sustainability performance.

Emporium Hotel's presentation will outline the four pillars of their sustainability structure (Our Environment, Our Community, Our People, Our Business practice) and how they achieved highly acclaimed Silver Certification with EarthCheck. This presentation will showcase how an independent boutique hotel works towards certification, their initiatives, their challenges and the results.

Sustainability is a continuous journey and Emporium Hotel will share their story to delivering excellence in Sustainability within a boutique Hotel environment.

Biography

Angela Loucaides is Marketing Manager at Emporium Hotel.

Angela has a diverse marketing background across a range of industries including hospitality, financial and media sales. In her current role as Marketing Manager at Emporium Hotel she incorporates her expertise as a Marketing Specialist over the disciplines of Brand, Advertising, Public Relations, Events and Digital Marketing.

In addition to driving marketing strategy, Angela also focuses on implementing sustainable work practices within the Emporium Hotel. She is a believer of addressing sustainability in a holistic approach, which increases operational efficiencies and work towards being part of the global solution.

Angela has completed a Bachelor of Business majoring in Marketing & Business Communication (University of Southern QLD). She is a current member for the Business South Bank Sustainability Committee and recently completed a two year placement as Secretary on the Emporium Precinct Marketing Association.
 

 

Mr. Christopher Warren, Director, International Centre for Responsible Tourism

The marketing case for sustainability: promoting quality and a better experience
Abstract

Sustainability has been seen as a niche market and only appealing to green tourists, yet we need tourism to become much more sustainable and appealing to a larger market. How can we turn our responsible practices into customer winning initiatives that appeal to more visitors? Christopher presents his Australian research findings to demonstrate what appeals to a broad cross section of Sydneysiders, how this applies to an accommodation provider in NSW (case study) and shows UK examples of successful ways to promote sustainability as a visitor benefit. The aim of the presentation is to show you can deliver excellence through sustainability by generating higher customer satisfaction whilst minimising negative and maximising positive impacts from your business or for your community. Learn what visitors think of eco-friendly tourism, how to use responsible practice to promote quality and generate a better destination.

Biography

Christopher Warren is the director of the International Centre for Responsible Tourism Australia. He specialises in sustainable tourism and has consulted and trained over 200 small and medium tourism businesses in product development and communicating sustainability. Christopher holds voluntary tourism positions at national, state and community level and is a partner in a small accommodation business that has won five national tourism and environmental awards. As president of the Kangaroo Valley Tourist Association he has introduced one of the first sustainability& low carbon programmes (Green Kangaroo) in Australia and helped steer the destination to receive a highly commended (Best Destination) award at the World Responsible Tourism Awards. He now focuses his time between consulting for tourism providers and communities on how to build their economic benefits from tourism, and researching his phd.
 

 

Mr. Suddan Wisudthiluck, Lecturer, Thammasat University Thailand

Buddhist Votive Tablets as Cultural Heritage in Tourism: a Challenge and Opportunity in Creative Tourism of Thailand
Abstract

Cultural tourism, particularly creative tourism has grown rapidly. It has been considered as an important tool to share knowledge and to dialogue between different cultures. Creative tourism is a new direction which conforms to the new generation of tourists as they are looking for new experiences. Their interests have shifted from tangible heritage to intangible cultural heritage in order to obtain a deeper understanding of the cultural characteristics of the place and people they have visited.

The paper has examined the meaning of Buddhist terracotta votive tablets in the context of tourism in Nakornchum district, Kamphang Phet province, Thailand. Apparently, these tablet models have been involved in creative tourism. This can be seen as a challenge of which the value of votive tablets has shifted from cultural heritage to souvenir. This paper has explored the meaning of sacred and profane of the cultural heritage in the context of creative tourism as to how the community has adapted to the current socio-cultural situation.

Biography

Suddan Wisudthiluck: Lecturer in Faculty of Sociology and Anthropology at Thammasat University, Bangkok, Thailand.
 

 

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