2012 National TEE Conference Proceedings
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Important: Please note that no part of any presentation is to be reproduced or copied without prior permission of the author. For any enquiries please contact the Conference Secretariat at secretariat@teeconference.com |
Day 1 - Monday 16 July 2012 |
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| KEYNOTE SESSION | |
| not available | Welcome to Country |
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Co-Convenors' Message Dianne Smith, Chief Executive, Victoria Tourism Industry Council Tony Charters, Principal, Tony Charters & Associates |
| not available | Excellence in Tourism Policy: keys to building a more competitive tourism sector Taleb Rifai, Secretary General, United Nations World Tourism Organisation (UNWTO) |
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An Analysis of the Australia Brand using the Y&R Group Research Tool Brand Asset Valuator Russel Howcroft, Chief Executive Officer, Y&R Brands Australia and New Zealand |
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The Games that will Define Gold Coast City Mark Peters, Chief Executive, Gold Coast 2018 Commonwealth Games Corporation |
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From the Ground Up: building world class festivals & events Gillian Minervini, Creative Director/Producer - Events, City of Sydney |
| not available | Doing it His Way; a singular vision and a committed team |
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International Events Driving Tourism and Brand Australia John Harnden, CEO, Cricket World Cup |
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Accommodation: the Asian century Bob East, CEO, Mantra Group |
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Aviation Outlook for the Future: where the aviation and tourism industry is heading Justin Giddings, CEO, Avalon Airport |
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| CONCURRENT SESSIONS | |
1. Innovative Marketing |
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| not available | Changing While Staying True to Yourself: lessons from successful rebrandings in sport and leisure Luke van Oudtshoorn, Brand Strategist, FutureBrand |
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The Art of Heart in Tourism Jane Sydenham-Clarke, Manager Marketing and Program, Fed square Pty Ltd |
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Discover Your Own Backyard: VFR marketing campaign |
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Your customers are mobile, why aren’t you? Geoff Anson, Director, Global Sales & Marketing, Tilt + Co |
2. Event Management |
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More Than a Bike Race! Sport tourism events building social capital in rural SA Nigel Jamieson, Principal Lecturer, TAFESA |
| not available | Riding the Blockbuster Bandwagon Maree Martin, Manager for Tourism, Museum Victoria |
| not available | Event Excellent: The Australian Grand Prix Jeremy Kann, General Manager Sales & Commercial, Australian Grand Prix Corporation |
3. Education and Training |
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Innovation in University Tourism & Events Engagement: impressions from 3 continents Prof. Brian King, Professor of Tourism, Victoria University |
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Pursuing Excellence in Training & Education in industry: Citadines on Bourke Melbourne Marika Iliev, Senior Human Resources Manager, The Ascott Limited. |
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Skills for the Future: an eastern hemisphere perspective Nicholas Hunt, Chief Executive Officer, William Angliss Institute |
4. Operator Workshop |
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| not available | Jared Baker, Executive General Manager, Scoopon |
| not available | Glen Driver, Sales and Marketing Manager, Gray Line Australia |
| not available | Brett Ince, Business Manager, Geelong Otway Tourism |
Day 2 - Tuesday 17 July 2012 |
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| PLENARY SESSION | ||||
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Marketing Australia in the Digital Age Andrew McEvoy, Managing Director, Tourism Australia |
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| not available | National Tourism Outlook The Hon Martin Ferguson AM MP, Minister for Resources and Energy, Minister for Tourism |
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CONCURRENT SESSIONS |
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1. Excellence in Strategic Partnerships
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Competitive Advantage and 'liveability' Graeme Osborne, Owner, The New Zealand Company |
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Excellence in Strategic Partnerships Jan Jacklin, Manager Economic and Cultural Development, City of Stonnington Co-presenter: Elissa McElroy, IMAP Executive Officer, Inner Melbourne Action Plan |
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Excellence through Collaboration: the Melbourne Tourism Partnership Barry McGuren, Manager, Tourism Melbourne, City of Melbourne Co-presenter: Don Richter, Director, Marketing, Tourism Victoria |
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Great Ocean Road Destination Management Plan Roger Grant, Executive Director, Geelong Otway Tourism |
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2. Policy and Strategy Development |
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Tourism 2020: outline of the national tourism strategy Wayne Emery, Manager, Strategy Implementation Section, Tourism Division, DRET |
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Major Event Strategies: it’s all in the design Andrew Sivijs, Senior Consultant, AEC Group Pty Ltd |
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Rural Tourism: collaboration is key Linda Tillman, Director, Tilma Management |
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| 3. Innovative Marketing | ||||
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Grow Your Own distribution Network: insights into utilizing digital media and technology to enable small business grow their distribution network Liz Ward, CEO, Australian Tourism Data Warehouse (ATDW) |
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Tourism and Event Brand Excellence in the Social Era Tim Riches, Managing Director, The Leading Edge |
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Will Work for Food Stephen Schwer, Tourism Development Manager, Southern Flinders Regional Tourism Authority |
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Reaching New Heights: food and wine experiences on the Mornington Peninsula Ashlee Kay, Client Services, Montalto Vineyard and Olive Grove |
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| 4. Event Management | ||||
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Event Legacy: opportunities for ongoing visitor experience Richard Ponsford, Tourism Manager, Melbourne Cricket Club |
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Melbourne Food & Wine Festival Natalie O'Brien, Chief Executive Officer, Melbourne Food & Wine Festival |
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Events, Tourism and the Community: walking the tight rope while juggling Richard Old, Manager Tourism & Marketing, Great Lakes Tourism |
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| CONCURRENT SESSION | ||||
1. Excellence in Strategic Partnerships |
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Paddock to Park Tim & Sophie Bone, Owners, BIG4 Bellarine Holiday Park |
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Government and Industry: a happy marriage Daniel Gschwind, Chief Executive, Queensland Tourism Industry Council |
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2. Investment & Growth |
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Investment and Regulatory Reform Working Group John Dalton, Director Strategy & Policy, Tourism Victoria |
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Rural Zones: barrier to investment in Victoria Mike Ruzzene, Director, Urban Enterprise |
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The Potential of Sports Tourism: investment strategies Kyle Johnston, Senior Consultant, Coffey Sports and Leisure |
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| 3. Insights on Destination Management | ||||
| not available | Family Tourism: vacation or obli-cation? Dr.Elisa Backer, Senior Lecturer in Tourism, University of Ballarat |
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Crisis Management Planning for Regional Tourism Organisations and Operators Dr.Scott Richardson, Head of Tourism and Hospitality Program, Central Queensland University |
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Towards Excellence in Accommodation George Campbell, National Manager, AAA Tourism and Dr. Paul Whitelaw, Senior Lecturer, Victoria University |
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4. Tour and Transport |
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Australians on Holiday: transport and touring trends Cherie Josephson, Account Manager - Tourism, Travel & Leisure Client Services, Roy Morgan Research |
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How to become internationally competitive, respond to industry challenges and inspire excellence by employing qualified, accredited Tour Guides Anne Bottomley, National Treasurer, Guiding Organisations Australia Inc |
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Mis$ed business? Accessible Tourism Makes Good Business Sense Gilda McKechnie, RuralAccess Coordinator, Grampians Community Health |
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Explore, Experience and Enjoy Victoria's Parks John Kenwright Community Activation Coordinator, Community Participation and Partnerships, Parks Victoria |
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PLENARY SESSION |
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e-Tourism in Australia: presenting a contemporary benchmark view and targeting priorities for supply and distribution Prof. Dimitrios Buhalis, President, International Federation for Information Technologies in Travel and Tourism (IFITT) and Bournemouth University |
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A Case Study of Excellence: major events and the Rugby World Cup Jennah Wootten, Acting General Manager (Events), Auckland Tourism, Events and Economic Development |
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Delivering Excellence: case experiences from an Industry Warrior Graeme Osborne, Owner, The New Zealand Company |
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